
Brenda Smith, MCC, MBA, founded Peoplesmith Global, Inc. in 1998, as an international executive coaching firm dedicated to strategic human capital management and leadership development. Brenda is a Master Certified Coach who works with the c-suite, senior executives, emerging leaders and strategic groups across organizations and around the world. She also manages the Peoplesmith Global Coaching Team, an international alliance of seasoned coaches on five continents. Using the applied science of emotional intelligence, she focuses on mastery of qualitative decisions and the leaders’ mastery of the ambiguities of relationship, influence and change. Leaders are more confident, masterful and fulfilled; organizations are more engaged, profitable and productive. A former Wall Street Executive with direct profit/loss accountability, Brenda capitalizes on a strong business perspective that speaks to soft skills for hard, fiscal impact.
In her leadership of Peoplesmith Global, Brenda takes a strategic approach to coaching in organizations. Coaching is elevated to an organization-wide initiative using the leadership MultiplierTM and builds both individual and organizational competence to arrive at a Leadership Brand™. As a steward for excellence in the profession both organizations and the individuals that lead them can accelerate change from a working strategy to their winning strategy. As Brenda often reminds us, “It’s more than the numbers; relationships influence the rules in business.”
Recognized in Who's Who for international leadership, Brenda has served a vice president for Chemical Bank and PNC Investments, and managed over 200 executives in business development and sales as northeast district manager for Merrill Lynch. She also pursued an avocation as adjunct leader for The Dale Carnegie Institute for Leadership and Human Development. Brenda believes in upholding excellence in the coaching profession. She initiated executive coaching at the world renowned Carnegie Mellon University Executive Education Program and teaches tools for employee engagement and talent management in her "Professional Intelligence for the Enterprise Leader" course. As an active board member of the International Consortium of Coaching in Organizations (ICCO), she champions coaching as a strategic intervention. In 1999, she also launched the Pittsburgh Chapter of the International Coach Federation.
Brenda is a Certified Professional Effectiveness Coach (CPEC) by New Ventures West, and one of 1500 coaches worldwide to earn the designation of Master Certified Coach (MCC) through the International Coach Federation. She is certified in Emotional Intelligence from the Institute of Health & Human Potential in Toronto and is currently earning her Human Capital Strategist designation from the Human Capital Institute. She earned a Bachelor of Science degree in Mass Communication from Boston University, her MBA from New York University, and has earned a certificate in positive psychology from Harvard Medical School.
She has authored “The Hero’s Journey to Emotional Intelligence” and also “Coaching Human Capital; the Business Case for Coaching Leaders.”